OnColour is an easygoing, affordable makeup brand offering a wide assortment of colours and products that are accessible to all. Uncomplicated, lively, and inviting, it’s a brand that effortlessly adds more beauty, colour, and style to everyday life. The assignment was to create a brand identity and packaging design which reflects this tonality, to revive and refresh the value brand tier of Oriflame’s cosmetics portfolio.

The OnColour symbol builds on the rounded shapes found in the name, creating a friendly, inclusive impression. It is a graphic element that can be scaled, cropped, and repeated as a pattern – creating a dynamic and versatile visual language in a category that demands continuous newness. Its simple, bold look gives it impact and easy recognition, optimal for Instagram-friendliness.

Role: Creative direction/Graphic design
Agency: Oriflame Global Creative Studio, Stockholm
Art direction, models: Petra Ryrberg