I’m an art director and graphic designer with over 20 years of experience in strategic branding, communication, advertising, and packaging design. Originally from Canada, I found myself in Sweden in 2006 and have called it home ever since. Most of my career has been spent as a senior creative in the agency world – having learned the ropes in New York City and expanded my experiences here in Stockholm, where I’ve collaborated with some of Scandinavia’s most iconic brands.
In addition to agency work, I’ve freelanced, led an in-house team of packaging designers, and co-founded a design studio that focused on the arts and sciences. Currently, I’m an art director at H&M in the Kids business unit.
I’ve worked across all mediums—from print and digital to physical spaces—and with clients ranging from independent start-ups to global brands. Regardless of the size of the client or the scope of the project, I believe in thoughtful, thorough, and emotional design and communication – with solid strategy at its core.
With degrees in both Economics and Design, and cultural roots all over the world – my background and interests are eclectic to say the least. Meeting and working with people from diverse places and industries are among my favourite things in this line of work – so please feel free to get in touch if you are curious about collaborating.