Lumene
ART DIRECTION
Creation of a range of visual assets for Finland’s leading skincare and cosmetics brand. The art direction communicates the fresh, natural, Nordic approach to beauty. Model photography shot on location in the Swedish archipelago.
How-to video tutorials, advertising for television, and behind-the-scenes films were also produced alongside major campaigns.
Role: Art direction
Agency: Grow, Stockholm
Model photography: Elisabeth Frang
Models: Anna Emilia Saari/Julia Välimäki/Kiira Korpi
Makeup: Linda Öhrström
Still life photography: Eric Satten/Roland Persson
Textures styling: Martin Bergström
Film editor/DoP: Greg Brown