H&M: Kids Spring ‘24
ART DIRECTION

Spring collection for H&M Kids, capturing fresh pastels and resort-inspired details. Stripes, linens, and airy textures are highlighted in this campaign featured in all digital channels including the H&M website, newsletters, and social media.
Role: Art direction
Photography: Franck Malthiery
Styling: Kattis Lindoff
Grooming: Sam Sunshine
Set design: Anna Verloren van Themaat
Production: France Production/Cape Town, South Africa