H&M: Kids Holiday Collection
ART DIRECTION

Holiday campaign for H&M Kids, featuring classic styles and party looks for kids, teens, and babies. Image and video assets were used in all owned digital channels including the H&M website, newsletters, push notifications and social media.







Role: Art direction
Photography: Franck Malthiery
Styling: Hilda Sandström
Grooming: Viktoria Sörensdotter
Set design: Petra Lundkvist
Production: Miine/Stockholm