H&M: Enter Autumn
CONCEPT DEVELOPMENT - ART DIRECTION
An urban fashion story for H&M Kids, featuring an autumn collection with warm knits, cosy textures, and contemporary silhouettes. Segmented campaigns were created for each of the 3 main customer groups: kids 9-14 years, kids 2-8 years, and babies 0-2 years.
The campaign film captures our stylish cast of young dog walkers and their furry friends, which both reflect and complement the warm, earthy tones, soft textures, and fleece details in the garments. Filmed on location in Barcelona.
Campaign assets were used in all owned digital channels including the H&M website, newsletters, push notifications and social media (organic and paid ads).
Role: Art direction
Photography: Esperanza Moya
DOP: Carlota Grau
Video editing: Rebel Studio
Styling: Kattis Lindoff
Grooming: Maria Martinez
Set design: Sommet Studio
Production: Mamma Team/Barcelona