Coop

PACKAGING DESIGN

Packaging design for Swedish grocery chain Coop’s own brand of dairy products, as part of a broader re-structuring and re-branding of their full in-house assortment. The concept is based on the Swedish meadow, the heart of where the high quality dairy products come from.

Swedish illustrator Malin Rosenqvist created the illustrations, a library of over 100 individual elements in 3 categories: plants from the Swedish meadow, kitchen tools, and flavours – which can be custom-coloured and combined into a variety of compositions to suit the large product range. Malin’s signature hand-crafted style has a whimsical, accessible appeal which also communicates naturalness and down-to-earth trustworthiness.