Beautanicals

PACKAGING DESIGN

Beautanicals is a body and haircare brand within the Oriflame portfolio – a collection of products formulated with 8 essential minerals and the natural botanical extract of honeysuckle. Building from a concept direction created by the agency Bold, my assignment was to develop the packaging design for the full range of products. Inspired by the visual representation of minerals in the periodic table, the design direction evokes the blend of nature and science, layering structured forms over organic illustrations.

Honeysuckle is highlighted visually as the hero ingredient, known for its antioxidant and moisturising properties. This plant has the added significance of having been discovered by Carl Linnaeus, Swedish botanist and “father of modern taxonomy”. This connection to Oriflame’s Scandinavian heritage is a key part of the Beautanicals brand story, and the values that all Oriflame products aim to deliver: accessibility, naturalness, progressiveness, and trustworthiness.

Role: Graphic design
Agency: Oriflame Global Creative Studio