Elemental Life

BRAND IDENTITY - PACKAGING DESIGN

Kate Temple-West is a NYC-based herbalist who aspires to elevate and enrich the lives of her clients through her natural therapies and products. Imagery is collaged from the 19th-century botanical illustrations of Ernst Haeckl, whose style blends the scientific with the magical, depicting fact with the flair of fantasy. The packaging is designed to be simple to produce in small quantities with minimal waste. The submerged transparent labels can be easily removed – a concept which encourages easy recycling and re-use of the bottle.

Role: Creative direction/Graphic design
Agency: Moth&Rust, London